Mass Communication 1990 - West Germany

1. Media-technical equiping of household and media usage habits, extent
print media and electronic media.
2. Leisure time and communication activities.

Topics: 1. media: number of television sets in household;
satellite connection and cable connection; frequency of watching
television; number of radios in household and frequency of listening to
radio; type and frequency of broadcasts and stations; personally
preferred television broadcasts, radio broadcasts and newspaper
articles; subjective indispensibility of selected topics and categories
on television, radio and in newspapers; radio listening habits
(broadcaster, broadcasts, frequencies); time budget for media usage
(TV, radio and newspapers as well as categories) in quarter-hour
rhythm; main source of information for the days events; assessment of
credibility of individual media; judgement on specific characteristics
of television (under public law vs. private), radio and newspapers
(scales); preferred medium in future and favorite television or radio
program; assessment of objectivity of reporting on television, radio,
daily newspaper and magazines (scale).

2. leisure time and
communication activities: leisure activities on previous day and
frequency of leisure activities; interest in politics; postmaterialism
(scale); importance of areas of life. Demography: sex; age; school
education; marital status; religious affiliation; employment;
occupational group; income; net household income; size of household;
number of children in household; possession of a telephone; state;
administrative district; size of municipality classes; position of
respondent in household; characteristics of person managing household.
Indices: intensity of media usage. summarized values for leisure
activities and media usage. Also encoded was: weekday of interview.