Upfront TV ad spend in the U.S. 2019-2025

Upfront TV ad spending in the United States amounted to 19.33 billion U.S. dollars in the 2022/2023 broadcast season. In the 2023/2024 broadcast season upfront spending is expected to decrease to 18.64 billion dollars. Upfront TV “Upfronts” are gatherings held by television networks and attended by major advertisers. They allow advertisers to buy television ad airtime before the next broadcasting season begins. In the 2021-22 season, U.S. national primetime TV upfront sales reached approximately 19.04 million U.S. dollars, making it the season with the highest upfront ad sales numbers over the last decade. Ad time per hour of primetime TV According to data surrounding the average ad time on U.S. broadcast networks, an average 17 minutes and 36 seconds of ad time per hour could be expected on ABC in the first quarter of 2019. FOX had the lowest ad time per primetime hour during that quarter, averaging at about 12 minutes and 38 seconds. On U.S. cable network groups however, Warner Media had the lowest average ad time per hour: roughly fourteen and a half minutes.

美国在2022/2023年度的电视广告前期投入达到了193.3亿美元。预计在2023/2024年度的前期广告投入将下降至186.4亿美元。所谓的前期电视广告“前期广告会”是由电视网络举办的聚会，吸引了主要广告商的参与。这些聚会允许广告商在下一个广播季开始前购买电视广告时段。在2021-22赛季，美国全国黄金时段的电视广告前期销售额约为1904亿美元，成为过去十年中前期广告销售额最高的季节。根据关于美国广播网络平均广告时间的统计数据，预计在2019年第一季度ABC每小时平均广告时长为17分钟36秒。在那个季度，FOX的黄金时段每小时广告时长最低，平均约为12分钟38秒。然而，在美国的有线电视网络集团中，华纳媒体的平均每小时广告时长最低，约为十四分半钟。