Scale-Opportunity Matrix Dataset for Prioritizing Indonesia’s Creative Economy Subsectors, 2019–2024

This dataset supports the journal article “Prioritizing Creative Economy Subsectors Using Macroeconomic Indicators.” It contains the data processing and calculation materials used to develop and apply the Scale-Opportunity Matrix, a two-dimensional macroeconomic classification framework for prioritizing Indonesia’s creative economy subsectors. The dataset covers sixteen officially designated creative economy subsectors in Indonesia over the 2019–2024 period. The primary variables are gross value added (GVA) and employment by subsector. These variables are used to calculate labor productivity, GVA compound annual growth rate (GVA CAGR), and productivity compound annual growth rate. The Excel calculation workbook documents the full analytical procedure, including raw indicator organization, productivity calculation, CAGR calculation, z-score normalization, Scale Index construction, Opportunity Index construction, median-threshold quadrant classification, and robustness checks across alternative methodological specifications. The dataset includes the original calculation workbook and supporting source files for the primary GVA and employment data. The underlying data are based on official statistical data from Badan Pusat Statistik and data processed by Pusat Data dan Informasi, Kementerian Ekonomi Kreatif. The dataset is provided to support transparency, reproducibility, and independent verification of the article’s empirical results, including the identification of the final innovation-oriented development priority set: Film, Animation, and Video; Television and Radio; Applications and Game Development; Advertising; and Publishing. This dataset is intended for researchers, policymakers, and analysts working on creative economy measurement, macroeconomic indicator-based prioritization, structural transformation, innovation-oriented development, and evidence-based policy classification frameworks.本数据集支撑期刊论文《基于宏观经济指标的创意经济细分领域优先级排序》。本数据集包含用于开发并应用规模-机遇矩阵（Scale-Opportunity Matrix）的全流程数据处理与计算材料——该矩阵是用于排序印度尼西亚创意经济细分领域优先级的二维宏观经济分类框架。 本数据集覆盖2019年至2024年间印度尼西亚官方认定的16个创意经济细分领域。核心变量为分领域的增加值总额（gross value added, GVA）与就业人数，依托上述变量可计算劳动生产率、增加值总额复合年增长率（GVA CAGR）以及生产率复合年增长率。本Excel计算工作簿完整记录了全分析流程，涵盖原始指标整理、生产率计算、复合年增长率计算、Z分数标准化、规模指数构建、机遇指数构建、基于中位数阈值的象限分类，以及多方法设定下的稳健性检验。 本数据集包含原始计算工作簿以及核心增加值总额与就业数据的配套源文件。基础数据源自印尼中央统计局（Badan Pusat Statistik）的官方统计资料，以及创意经济部数据与信息中心（Pusat Data dan Informasi, Kementerian Ekonomi Kreatif）处理后的数据。本数据集的发布旨在支撑论文实证结果的透明度、可复现性与独立验证，其中包括最终确定的创新导向发展优先级领域：影视与动画视频、广播电视、应用程序与游戏开发、广告业以及出版业。 本数据集面向从事创意经济测度、基于宏观经济指标的优先级排序、结构转型、创新导向发展以及循证政策分类框架研究的科研人员、政策制定者与分析师。