All Media and Products Survey 2005 - South Africa

Abstract
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The South African Audience Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services.

Geographic coverage
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The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape.

Analysis unit
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Households and individuals

Universe
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The universe which the AMPS sample is drawn comprises virtually all South African adults aged 15 years or older throughout urban and rural areas of major metropolitans in South Africa. The survey covers residents in private households, or hotels, residential hotels and similar accommodation in the Republic of South Africa.

Kind of data
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Sample survey data

Sampling procedure
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A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group.

Mode of data collection
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Face-to-face [f2f]

{'Abstract': '摘要
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The南非受众研究基金会（South African Audience Research Foundation，简称SAARF）开展全面媒体及产品调查（All Media and Products Survey，简称AMPS），旨在收集南非人在媒体使用方面的数据，以及他们对特定产品和服务所有权的拥有或使用情况。

地理覆盖范围
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该调查覆盖南非的主要农村和城市地区，包括豪登省、西开普省、东开普省、夸祖鲁纳塔尔省、自由州和北开普省的主要大都市地区。

分析单元
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家庭和个人

调查范围
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AMPS样本所涵盖的总体，几乎包括南非所有居住在主要大都市城市和农村地区的15岁及以上成年人。调查涵盖了私人住宅、酒店、住宅酒店及类似住宿的南非居民。

数据类型
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样本调查数据

抽样程序
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采用了一种多阶段、区域分层、准概率设计，在全年样本中进行。通过人口估算，样本被扩大到总人口，以便研究结果可以从百分比和千人规模的角度进行考量。数据通过面对面（face-to-face，简称f2f）的家访方式收集。在考虑每个种族群体的情况下，某些地区被排除在外，因为这些地区中不存在或仅有极少数特定群体的人。

数据收集方式
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面对面访谈 [f2f]'}