G2 Review Data

G2.com collects 2M+ first-party, verified reviews across the B2B software landscape. Each review collects up to 40 data points to help businesses track customer use cases and adoption, survey the competitive landscape, and glean relevant user insights. G2.com lists over 145,000 products and services across more than 2,100 industry categories. G2’s expansive Review Data asset is validated through 10+ years of historical collection and performance comparison.

Your access to all G2 Review data will depend on your license with G2 as per the below:
- G2 Customers with paid “Pro” Marketing Solutions Product Profiles or above, will receive relevant dimension tables that include review data tied to Product ID

- G2 Data Solutions customers will receive vendor dimension tables that include (i) firmographic information tied to tickers and (ii) a proprietary G2 category taxonomy.

G2 Marketing Solutions Customer Tables Include:
1. Review data for all products with a Pro or above profile listing
2. Over 40 data points collected from each review, including reviewer’s company, role, and region

Example G2 Marketing Solutions Customer Use Case:
- Track review count across varying business segments, regions, and products
- Track changes in Average Star Rating over time
- Monitor average NPS Score over time

Data Solutions Tables Included:
1. Historical Review data from 2016-2021 for 100,000+ companies
2. Aggregated Review data from 2016-2021 for 100,000+ companies
3. Product, Vendors, Category Table for 100,000+ companies

Example Data Solutions Use Case:
- Track customer adoption including insights into why customers switch across category players
- Monitor historical user ratings for improvement or decline
- Analyze market share representation in key competitive ecosystems

Fields Include:
- Product Star Rating
- Switched from Another Tool
- Reason for Switching
- Reviewer Company Name
- Reviewer Company Segment
- Product Name
- Product Category
- Ease of Setup
- Ease of Use
- Frequency of use
- Quality of Support
- Business Problem Solved
- Product Likes
- Product Dislikes
- Likely to recommend
- What % of your users have fully adopted the system?
- Price
- Estimated time to ROI