A Dataset on Psychological and Social Determinants of Purchase Intention and Buying Behavior in Impact Investments

The dataset comprises responses collected through structured surveys conducted via field visits in selected regions. It includes a total of 504 valid responses after rigorous data screening, ensuring accuracy and reliability. The dataset captures various demographic attributes such as gender, age, occupation, income, and investment experience. Additionally, it encompasses key psychological and social determinants influencing impact investment behavior, including attitude, subjective norms, perceived behavioral control, purchase intention, environmental concern, and social concern.

The survey employed a 7-point Likert scale to assess respondents' perceptions, preferences, and decision-making factors in impact investments. The data were gathered from individuals with varying levels of investment experience, ensuring diverse representation. The inclusion criteria required participants to have basic investment knowledge, while incomplete or inconsistent responses were excluded to maintain data integrity.

The dataset provides valuable insights into the motivations and behavioral patterns of investors in sustainable and ethical financial markets. It allows researchers to explore the relationship between psychological and social factors and actual investment decisions. With its structured format and comprehensive coverage, the dataset is well-suited for further analysis using statistical techniques such as regression modeling, correlation analysis, and predictive modeling.

This dataset serves as a useful resource for academics, policymakers, and financial institutions seeking to understand and promote sustainable investment practices.