Media and Advertising Solutions

With the increase in digital media consumption and choice of content, there has never been a better time for media brands to understand their viewers, subscribers, and partners. Acxiom’s data-driven solutions help today’s top media brands reach high-value audiences and deliver experiences that matter across the marketing ecosystem to drive engagement and reduce churn.

**Audiences**
Acxiom’s predictive audiences helps marketers reach people based on likely ad channel preferences, social media consumption, and more. Categories include:
- Likely Cable & Television Channel Viewing
- Likely Cable & Television Program Viewing
- Likely Media Channel Usage Behaviors
- Likely Social Media Behaviors
- Likely Purchasing Channels
- Likely Ad Viewing Channels
- Likely Streaming Radio Behaviors
- Likely Magazine & Periodical Readership

**Match Multiplier**
Acxiom’s Match Multiplier enables marketers to utilize Acxiom’s ethically sourced, addressable recognition data to improve downstream match rates of owned data within their own Databricks environment, allowing them to gain the scale necessary to achieve their campaign goals. All brand data remains in its own controlled environment. Data is never removed or sent to any third parties. Match Multiplier utilizes Databricks's cleanroom framework to securely perform a three-way join, before flagging with downstream partners which of the records they already have should be included in your campaign. Acxiom is an industry leader in consumer privacy and data governance, with a history and reputation for embracing the essential steps and protocols to ethically source and credential data. Clients can be confident that all touch points are compliantly collected and managed.

**Use Cases**
- Contact Data Enrichment: Utilize Acxiom's powerful third-party audiences to add insight and intelligence to client data.

- Audience Activation: Acxiom’s Match Multiplier increases match rates to distribution platforms and publishers and activates audiences on the client’s behalf, without client data ever leaving Databricks.

- Identity Resolution: Acxiom’s identity-resolution services enable marketers to match, manage and protect patient identity in the Databricks ecosystem while protecting privacy and security.

**Expected Workflow**
Once a request for information is received, it is our goal that an Acxiom associate will follow-up within the business day to provide additional information. Once a solution is purchased, Databricks data sharing will be used in the delivery / fulfillment of the service.