Engagement rate among global TikTok influencers 2023, by profile size
收藏www.statista.com2024-11-22 更新2025-03-26 收录
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https://www.statista.com/statistics/1251099/engagement-rate-tiktok-influencers-worldwide/
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TikTok nano-influencers with one to 10 thousand followers had the highest engagement rate (ER) compared to other TikTok profiles worldwide in 2023. Nano-influencers had an ER of 11.97 percent, while micro-influencers with 10,000 to 50,000 followers came second with 10.21 percent.
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