Understanding Customers' Intentions to Switch from Pay-TV to OTT by Cord-Shaving: A Study Employing Push, Pull, and Mooring Methods
收藏NIAID Data Ecosystem2026-05-02 收录
下载链接：
https://data.mendeley.com/datasets/x6wmk98nds
下载链接
链接失效反馈官方服务：
资源简介：
This dataset is collected from 242 filtered survey responders consist of 7 variables: Push = 2, Pull 2, Mooring = 2, and Independent = 1. To support this research: "Understanding Customers' Intentions to Switch from Pay-TV to OTT by Cord-Shaving: A Study Employing Push, Pull, and Mooring Methods"
创建时间：
2025-03-10
