Discourse about Brazilian team present in the Folha de S.Paulo during the year of realization of the “Germany World Cup”

Abstract One of the segments that exerts strong influences on the social field is the media. By producing images and discourses about reality, it can reinforce the social imaginary in relation to some themes. In this sense, several national studies have shown that the coverage of sports media privileges men in detriment of women. The aim of this study is to analyze quantitatively and qualitatively publications about Brazil women’s national soccer team present in the sports section of the newspaper Folha de S.Paulo. The collected data refers to the reports published between January 1st to December 31st, 2011, year of the Germany World Cup. For that, it was opted for the adoption of the content analysis methods because they direct the researchers in the analysis of several types of materials, among them, the ones found in the media. The quantitative results, 37 publications in total, associated with the qualitative results, which also demonstrated the precarious coverage offered to the modality, validate the conclusion that for the sports media in general and in the “national” imaginary feminine soccer is still considered something of little significance.