SAMPLE Deterministic Consumer Demographics | Consumer Demographic Data | 1st Party | 3B+ ...

This dataset encompasses deterministic consumer demographics, collected from over 150,000 triple-opt-in first-party US Daily Active Users (DAU). Included are age, gender, ethnicity, location, employment, education, income, pet ownership, having kids/children, relationship status, military status, number of people in household, car ownership vs lease, small business owner, spanish TV viewership as a proxy for acculturation, and having kids under 18 in the home.

搜集汇总

背景与挑战

背景概述

该数据集包含来自15万+美国日活用户的三重确认第一方消费者人口统计数据，涵盖年龄、性别、种族、地理位置、就业状况、教育水平、收入、宠物拥有情况、子女状况、婚姻状态、军人身份、家庭成员数量、车辆拥有情况、小企业主身份、西班牙语电视观看情况（作为文化适应指标）以及18岁以下子女情况等多维度信息。