Mexico (2008): MAP Study Evaluating Coverage and Quality of Coverage for Condoms in Cancun, Playa del Carmen and Veracruz. Second Round

MAP studies allow programmers to make an assessment of product availability and accessibility using pre-defined criteria for coverage, quality of coverage, access and penetration. Its goal is to increase the overall efficiency of social marketing product and service delivery systems. The main objectives of the PSI/Mexico 2009 MAP surveys were to (1) monitor the coverage and quality of coverage of condoms in non-traditional outlets; and (2) monitor access and market penetration of condoms in high-risk areas for HIV/AIDS (hotzones).