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First Foot Forward: A Two-Step Econometric Method for Parsing and Estimating the Impacts of Multiple Identities

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NBER2022-08-01 更新2025-01-04 收录
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https://www.nber.org/papers/w30293
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资源简介:
Marketing and strategy researchers have often studied how organizations navigate multiple identities in relation to category spanning but extant literature pays less attention to understanding how individuals do so. Moreover, current econometric approaches only scratch the surface with respect to
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美国国家经济研究局
创建时间:
2022-08-01
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