Share of Instagram influencers in India 2020 by tier

According to hypeauditor.com, 54.3 percent of the Instagram influencers across India had between five to 20 thousand followers as of January 2020. These type of Instagram influencers were classified as micro influencers and were considered to have a more niche audience base, with deeper connections.

根据 hypeauditor.com 的数据，截至 2020 年 1 月，印度 Instagram 影响力者中，有 54.3% 的用户拥有介于 5,000 至 20,000 之间的粉丝。此类 Instagram 影响力者被归类为微影响力者，并被认为是拥有更为细分的目标受众群体，以及更深层次的联系。