Percentage of WhatsApp users accepting ads through the app in Brazil 2023-2024

As of April 2024, approximately 37 percent of WhatsApp users surveyed in Brazil agreed with receiving advertisements through the app as long as it was not very often. Almost one year earlier, in May 2023, the share surpassed 50 percent. Meanwhile, the percentage of WhatsApp users disagreeing with the idea of receiving ads through the app went from 25 percent in 2023 to 36 percent in 2024. According to the same study, over 80 percent of Brazilian WhatsApp users received sales offers from companies they had never contacted through the app.

截至2024年4月，巴西接受调查的WhatsApp用户中，约有37%表示只要广告推送频率不高，他们愿意通过该应用接收广告。回溯至一年前的2023年5月，这一比例已超过50%。与此同时，不同意通过应用接收广告的WhatsApp用户比例从2023年的25%上升至2024年的36%。根据同一项研究，超过80%的巴西WhatsApp用户通过该应用收到了从未与之联系过的公司的销售优惠。