OUTFIT 1

Attitude to clothing and fashionable accessories.

Topics: general attitudes to clothing matters (scale); functions of
clothing and motives for behavior regarding clothing; significance of
clothing for respondent; attitudes to fashion (scale); impulse
purchases and general purchase behavior with articles of clothing
(scale); prices comparisons; quality consciousness; fashion
consciousness; attitude to accessories (scale); accepted and personally
preferred clothing styles (scale and sample pictures); importance of a
well-dressed appearance for a man and a woman; prominent models or
idols in clothing matters; possession of evening gown or tuxedo;
wearing boxer shorts; willingness to pay for selected articles of
clothing and accessories; most important adviser in purchase of
clothing; frequency of purchase of selected articles of clothing;
information on the average amount paid for selected articles of
clothing; purchase motivation; preferred firms as well as frequency of
purchases in department stores and mail-order firms; preferred places
of purchase and country of origin for articles of clothing; brand
awareness with clothing (scale); brand knowledge and possession of
name-brand products; readiness to purchase name-brand products in the
area of textiles; forms of sports practiced; clothing size.

The following was obtained for further products such as shoes,
watches, dark glasses, glasses, cigarette lighters, ball-point pens,
ink pens, leather goods, travel luggage and toilet water:
product-specific attitudes; brand reputation and possession of
name-brand products as well as readiness to purchase selected brands.

Goals in life and importance of areas of life (scale); strength of
personality (scale); personal opinion leadership; social milieu;
achievement orientation; work orientation; attitude to the welfare
state; career consciousness; hedonism; attitude to technical progress;
attitude to political commitment; attitude to spending of money
(scale); media usage.

Indices: clothing type