Marketing of medicines in primary care: an analysis of direct marketing maili...

In this study, we investigated the use of seven common persuasion strategies in direct marketing mailings and advertisements from pharmaceutical companies sent to general...

本研究考察了制药公司向普通群体（原文未完整收尾）发送的直邮营销函件与广告中七种常见说服策略的应用情况。