ABC News Media Poll, January 1997

This special topic poll, conducted January 6-7, 1997, sought respondents' views on national and local media practices. Respondents were asked to rate the ethics and honesty of television and print news media, as well as of politicians, corporations, average Americans, and the Clinton Administration. Those polled were asked whether they approved of the way national network television and local television stations reported the news, and whether the news media cared more about the accuracy of a story or being the first to report it. Views were also sought on the media's treatment of politicians, various socioeconomic classes, religious and political groups, celebrities, the military, the police, the government, and corporations. Respondents also rated their enjoyment of news reports on celebrities and politicians, and commented on the relevance of news stories to their lives. Additional topics covered the influence of network television news on viewers, the benefits and drawbacks of investigative news reporting, the media's respect or disrespect of privacy, the power of the media to limit political corruption and unfair business practices, and how often respondents watched television evening news programs. Demographic variables included sex, race, age, education level, household income, employment status, political party affiliation, political philosophy, and type of residential area (e.g., urban or rural).