Research data supporting the research paper 'The Sustainability Liability Revisited: Positive versus Negative Differentiation of Novel Products by Sustainability Attributes'

This object contains research data (SPSS data and syntax of analyses) of two studies featured in the research paper: "The Sustainability Liability Revisited: Positive versus Negative Differentiation of Novel Products by Sustainability Attributes" by Sonja Kunz, Arnd Florack, Ines Campuzano and Hans Alves, published in the Journal Appetite.