Campaign Measurement

With Claritas, you will be able to track all marketing exposures across online and offline channels. Know more about which channels are most effective at conversion, so you'll have the insight you need to improve performance and ensure every marketing dollar you spend is well spent. Our advanced analytics provide a wide range of in-depth reporting on marketing efforts, including Digital Audio & Advanced TV Measurement.

**Campaign Attribution**
By leveraging our analytic technology, you'll have the ability to accurately tie online and offline exposures to both online or offline conversions. You'll know how specific channels and devices are influencing customers from first exposure to the final purchase. With Claritas, you will receive:
- Experience & Expertise
- Highest confidence data
- Weighting & Projecting
- Algorithmic Multi-Touch Attribution
- Discounting Brand Preferences
- Low Quality Data Exclusions
- Cross-device & Cross-environment Integration for Impressions & Conversions

**Campaign Lift**
By measuring against a control group, our proprietary Lift Analysis helps you know more about how individual audiences, as well as online and offline, channels are impacting ROI. Our methodology includes:
- Rigorous control group selection to ensure unexposed households accurately reflect unexposed households.
- Statistical significance testing at multiple levels, from 80% up to 95%.

**How does it work?**
Our cross-device and cross-environment attribution integrates impressions across digital display, OTT/CTV, streaming audio, podcast, direct mail, mobile and out-of-home. Conversions are captured across most advertiser websites (site visits, form submissions, online purchases, etc.), in-store traffic, offline sales (credit card purchasing and CPG shopper card data), in-app purchases and OTT/CTV viewing data. You’ll have an accurate and transparent analysis showing which channels are most effective at converting so you can track and react in near-real time.

**What does Claritas provide?**

- **Lift Analysis**: Provides unequalled insight into how individual audiences, as well as online and offline channels, are impacting your ROI.

- **Attribution Analysis**: Know more about when, how, and if various marketing channels are moving your audiences to conversion from the first touch to last, including CPG and Credit & Debit card purchases.

**Find out more here:** https://claritas.com/multichannel-measurement-attribution/ or **Get in touch here:** [e-mail]