Small Cues Change Savings Choices
收藏NBER2012-02-01 更新2025-01-04 收录
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https://www.nber.org/papers/w17843
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资源简介：
In randomized field experiments, we embedded one- to two-sentence anchoring, goal-setting, or savings threshold cues in emails to employees about their 401(k) savings plan. We find that anchors increase or decrease 401(k) contribution rates by up to 1.9% of income. A high savings goal example raises
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美国国家经济研究局创建时间：
2012-02-01
