The Effect of Word of Mouth on Sales: Online Book Reviews
收藏NBER2003-12-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w10148
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资源简介：
We examine the effect of consumer reviews on relative sales of books on Amazon.com and BarnesandNoble.com. We find that 1) reviews are overwhelmingly positive at both sites, but there are more reviews and longer reviews at Amazon.com, 2) an improvement in a book's reviews leads to an increase in
提供机构：
美国国家经济研究局
创建时间：
2003-12-01
