Hunt-Vitell’s General Theory of Marketing Ethics Predicts ‘Attitude-Behaviour...
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https://b2find.eudat.eu/dataset/66a50d74-3ae1-53cb-b01e-35f2a8ad2c50
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The excel file includes variables for testing the effectiveness of Hunt-Vittel's General marketing Theory of marketing Ethics in Pro-Environmental domain. The data are collected...
