eCommerce Benchmark KPIs: Household Care in Russia

In 2023, next to an add-to-cart rate of 13.8%, a cart abandonment rate of 76.9%, and a conversion rate of 3.2%, the eCommerce Benchmark KPIs for Household Care in Russia also consist of an AOV of US$25.8, a discount rate of 15.6%, and a return rate of 2.7%.

于2023年，俄罗斯家用护理电商领域的关键绩效指标（KPI）显示，除13.8%的添加购物车率、76.9%的购物车放弃率和3.2%的转化率之外，还包括平均订单价值（AOV）为25.8美元、折扣率为15.6%以及退货率为2.7%。