Customer Acquisition Data

Customer lifetime value (CLTV) is the estimated total amount a customer will spend on a business throughout their relationship with that business. It takes into account the revenue generated by the customer as well as the costs associated with acquiring and serving that customer.顾客终身价值（CLTV）系指顾客在其与该企业建立关系的整个过程中，对该企业进行消费的预估总金额。该价值考量了由顾客产生的收入以及获取和服务该顾客的相关成本。