FC and WOM - Web Appendix - Study 2

Four hundred and four adults completed this study. This study followed a 2 (financial constraint vs. control) x 2 (purchase: hedonic vs. utilitarian) between-subjects design, demonstrating the robustness of the main effect across both hedonic and utilitarian purchases.本研究共有404名成年参与者参与完成。本研究采用2（财务约束（financial constraint）vs.控制组（control））×2（购买类型：享乐型（hedonic）vs.实用型（utilitarian））被试间实验设计，证实主效应在享乐型与实用型两类购买场景中均具备稳健性。