Instagram usage in UK 2024, by age and gender

Instagram’s appeal in the United Kingdom is the strongest among women between 25 and 34 years, with 15.6 percent of the popular photo and video platform's demographic being women in this age group as of September 2024. Overall, 55 percent of Instagram's audience in the UK were women, while men engaging with Instagram were 45 percent of the total.Instagram in the United KingdomIn July 2024, Instagram counted over 34.7 million users in the United Kingdom. This represents an increase of 1.2 million from the corresponding month in 2023, when Instagram users in the country were approximately 33.5 million. Audiences of millions The leading British influencers have fan bases with millions of followers, a dream scenario for advertisers looking to direct brand messages quickly to massive audiences for less than advertising in traditional media. As of 2020, David Beckham was the United Kingdom’s most popular celebrity influencer with over 65 million followers, followed by singer Dua Lipa with a following of 58 million.

在英国，Instagram的吸引力在25至34岁的女性群体中尤为显著，截至2024年9月，该流行照片和视频平台的人口统计中，有15.6%为该年龄段的女性。总体而言，英国Instagram用户中女性占比高达55%，而男性用户则占45%。至2024年7月，Instagram在英国的用户数量已超过3470万，相较于2023年同期的约3350万用户，增长了120万。众多百万级受众：英国顶级网红拥有数百万的粉丝群体，这对于希望以低于传统媒体广告成本迅速将品牌信息传递给庞大受众的广告商而言，是一幅理想的图景。截至2020年，大卫·贝克汉姆成为英国最受欢迎的网红影响力人物，拥有超过6500万粉丝，紧随其后的是拥有5800万粉丝的歌手杜娃·黎波。