Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta
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下载链接：
https://www.nber.org/papers/w32765
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资源简介：
Third-party cookies and related offsite tracking technologies are frequently used to share user data across applications in support of ad delivery. These data are viewed as highly valuable for online advertisers, but their usage faces increasing headwinds. In this paper, we quantify the benefit to
提供机构：
美国国家经济研究局
创建时间：
2024-08-01
