Most popular social media sites in Norway 2016-2020, by platform

Facebook was the social media platform that was most common among Norwegians in recent years. A survey, conducted in the third quarter of 2020, showed that 81 percent of the respondents used Facebook. Despite still being the king of social media, Facebook has been the only platform that has seen an annual decrease. Snapchat came in second in the ranking, with 62 percent of the interviewed Norwegians using it. As of the second quarter of 2019, the share of Norwegian Facebook users was highest among women, aged between 30 and 39 years (94 percent). The male Facebook users in that age group were 85 percent that year.    How often are Norwegians on social media?       73 percent of the interviewed Norwegian internet users reported to have used social media daily or almost daily. Ten percent said they used it weekly and only three percent used it less often than weekly. The Nordics         Within the Nordic countries, Norway ranked fourth by share of active mobile social media users per capita, after Iceland, the Faroe Islands and Denmark. 70 percent of the users of the most active social media platform in Norway were considered active users. Sweden and Finland followed in the ranking.

近年来，Facebook已成为挪威人最为普遍使用的社交媒体平台。一项于2020年第三季度进行的调查显示，81%的受访者表示使用Facebook。尽管Facebook依旧占据着社交媒体的霸主地位，但它却是唯一一个年度用户数量呈现下降的平台。Snapchat以62%的使用率位居第二，其中接受调查的挪威人中，有62%使用该平台。截至2019年第二季度，挪威Facebook用户的比例在30至39岁的女性中达到最高，为94%，而同年龄段的男性Facebook用户占比为85%。那么，挪威人多久会在社交媒体上花费时间呢？73%的受访挪威互联网用户表示，他们每天或几乎每天都使用社交媒体。10%的人表示他们每周使用一次，而仅有3%的人表示他们每周使用次数少于一次。在北欧国家中，挪威按人均活跃移动社交媒体用户比例排名第四，仅次于冰岛、法罗群岛和丹麦。在挪威最活跃的社交媒体平台中，70%的用户被视为活跃用户。瑞典和芬兰在排名中紧随其后。