The neurophysiological mechanism of brand personality attracting consumers: Evidence from EEG and GSR（SPSS data)
收藏科学数据银行2023-08-31 更新2026-04-23 收录
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资源简介：
EEG GSR SAM data exported from imotion software, and the data of Big Five Personality Scale filled in by subjects with questionnaire stars Label information peak_ count_ Xx=peak number APA_ Xx=peak amplitude xx_ Valence=SAM self-assessment questionnaire potency xx_ Dominance=dominated by SAM self-assessment questionnaire xx_ Arousal=SAM self-assessment questionnaire wake-up LR_ xx_ Alpha=PAI α LR_ xx_ Beta=PAI β LR_ xx_ Gamma=PAI γ Xx Brand personality Xx=Com: capability Xx=Sin: Sincerity Xx=Rug: rough Xx=Sop: sophisticated Xx=Exi: excited
提供机构：
Hubei University
创建时间：
2022-09-27
