Pakistan (2010):FoQus Understanding "Dr Imrana" (SabzSitara Provider)

The objective of the study is to provide an insight into Dr. Imranato to help us to influence her behavior towards increasing adoption of FP among her clients. The study will also provide an insight into the factors, personality traits, environmental challenges etc. that influence the performance of individual health service providers. Between October2010 and January 2011 Greenstar and PSI Pakistan will conduct a FoQus study to gather information in the above mentioned areas. In-depth interviews will be used to collect data. Only one interview will be conducted with each provider due to resources and a belief that there will be minimal benefits to conducting more than one interview with this target group. It is felt that the providers will be able to articulate their views in one sitting.