Impressions per post of top-tier influencers in China 2021, by channel

On the short video app Douyin, one post published by a top-tier Key Opinion Leader (KOL) could generate 1.2 million impressions in China as of June 2021. KOL is the specific term for influencers in China. As top-tier KOLs in China usually have more than one million followers, they could help new brands effectively build up awareness and reputation on social media.在短视频应用抖音上，截至2021年6月，一位顶级意见领袖（KOL）发布的一篇帖子在中国地区可能产生120万的曝光量。'KOL'是中国对于影响者的特定称谓。鉴于中国顶级KOL通常拥有超过一百万的粉丝，他们能够助力新品牌在社交媒体上高效地塑造品牌认知与声誉。