Personal Reputation Management in SMEs of Puebla Mexico

This dataset was used to examined the multidimensional personal reputation of selling managers in five SMEs of Tehuacan Puebla Mexico by the employment of Probability Theory. According to Carrillo-Duran et al., (2023) stress the importance of performing studies by Probability Theory. The personal reputation was assessed by 250 external clients and the inventory used was the scale developed by Zinko et al., (2016).本数据集采用概率论（Probability Theory）方法，针对墨西哥普埃布拉州特瓦坎市的五家中小型企业（Small and Medium Enterprises，简称SMEs）的销售经理的多维个人声誉开展了测评研究。据Carrillo-Duran等人（2023）的研究指出，采用概率论开展此类研究具有重要意义。本次研究共邀请250名外部客户对销售经理的个人声誉进行评估，所使用的测评量表为Zinko等人（2016）开发的量表。