Cultural heritage of Kashubia in the opinion of tourists

Subject and purpose of work: The aim of the article was to present selected tangible and intangible elements of Kashubian culture and to present the results of a survey aimed at finding out tourists' opinions on the influence of cultural heritage on the perception of the Kashubian region. Materials and methods: The research was conducted in April 2021 by means of a diagnostic poll method using a questionnaire survey. The survey was conducted among 254 respondents. During the survey, purposive sampling was used; the participants were domestic tourists who visited Kashubia at least once. Results: The survey made it possible to assess the recognisability of the components of Kashubian culture and to find out the respondents' opinion on the perception of its individual elements. Conclusions: The study found a very good impact of cultural heritage on the respondents’ perception of the Kashubian region, which can be the basis for creating various cultural tourism products.