IKEA brand profile in Germany 2023

How high is the brand awareness of IKEA in Germany?When it comes to furniture online shop users, brand awareness of IKEA is at 94 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is IKEA in Germany?In total, 67 percent of German furniture online shop users say they like IKEA. However, in actuality, among the 94 percent of German respondents who know IKEA, 71 percent of people like the brand.What is the usage share of IKEA in Germany?All in all, 57 percent of furniture online shop users in Germany use IKEA. That means, of the 94 percent who know the brand, 61 percent use them.How loyal are the customers of IKEA?Around 50 percent of furniture online shop users in Germany say they are likely to use IKEA again. Set in relation to the 57 percent usage share of the brand, this means that 88 percent of their customers show loyalty to the brand.What's the buzz around IKEA in Germany?In September 2023, about 51 percent of German furniture online shop users had heard about IKEA in the media, on social media, or in advertising over the past three months. Of the 94 percent who know the brand, that's 54 percent, meaning at the time of the survey there's considerable buzz around IKEA in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

德国民众对宜家的品牌认知度究竟如何？在在线家具购物用户群体中，宜家在德国的品牌认知度高达94%。该调查采用辅助品牌识别的概念进行，向受访者同时展示了品牌的标志和文字名称。宜家在德国的受欢迎程度如何？总计有67%的德国在线家具购物用户表示他们喜欢宜家。然而，实际上，在那些认知宜家的94%的德国受访者中，有71%的人对该品牌表示喜爱。宜家在德国的市场使用份额是多少？总的来说，57%的德国在线家具购物用户使用宜家。这意味着，在认知宜家的94%的人群中，有61%的人选择使用其产品。宜家的客户忠诚度如何？大约有50%的在线家具购物用户表示他们倾向于再次使用宜家。将这一比例与品牌57%的使用份额相对比，这意味着88%的顾客对宜家品牌保持忠诚。德国围绕宜家的热议程度如何？截至2023年9月，大约有51%的德国在线家具购物用户在过去三个月内通过媒体、社交媒体或广告了解到宜家。在这94%的认知者中，这一比例为54%，意味着在调查时，德国对宜家的热议程度相当显著。若您想对比不同品牌，可通过选择调查项目进行深入挖掘，按总在线人口或特定品牌的用户进行筛选，或针对您量身定制的目标群体进行细分，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。