Sport-sponsoring goal priorities in Europe 2017

The statistic displays the results of a survey on the most popular client goals of sport sponsoring organisations and companies in Austria, Germany and Switzerland in 2017. During the survey period from October to November 2017, it was found that 84 percent of responding sponsorship organisations selected image goals as a goal for sport sponsorship.

本统计数据展示了2017年奥地利、德国及瑞士的体育赞助组织及企业在体育赞助中最受欢迎的客户目标的调查结果。在2017年10月至11月进行的调查期间，调查结果显示，84%的受访者将形象目标选定为体育赞助的目标。