FAKULTAS EKONOMI DAN BISNIS

Business economics is a field in applied economics which uses economic theory and quantitative methods to analyze business enterprises and the factors contributing to the diversity of organizational structures and the relationships of firms with labour, capital and product markets.[1] A professional focus of the journal Business Economics has been expressed as providing "practical information for people who apply economics in their jobs."[2] Business economics is an integral part of traditional economics and is an extension of economic concepts to the real business situations. It is an applied science in the sense of a tool of managerial decision-making and forward planning by management. In other words, business economics is concerned with the application of economic theory to business management. Business economics is based on microeconomics in two categories: positive and normative. Business economics focuses on economic issues and problems related to business organization, management, and strategy. Issues and problems include: an explanation of why corporate firms emerge and exist; why they expand: horizontally, vertically and spacially; the role of entrepreneurs and entrepreneurship; the significance of organizational structure; the relationship of firms with employees, providers of capital, customers, and government; and interactions between firms and the business environment.商务经济学（Business Economics）是应用经济学的分支学科，它运用经济理论与定量分析方法，对工商企业、促成组织结构多元化的各类因素，以及企业与劳动力市场、资本市场、产品市场之间的关系展开研究[1]。《商务经济学》期刊的专业宗旨明确为“为在工作中应用经济学的人士提供实用资讯”[2]。商务经济学是传统经济学的有机组成部分，亦是将经济学概念拓展至真实商业场景的学科。从管理决策与远期规划工具的维度而言，商务经济学属于应用科学范畴。换言之，商务经济学聚焦于将经济理论应用于商业管理实践。商务经济学以两大类别下的微观经济学为理论基础：实证微观经济学与规范微观经济学。商务经济学的研究重心为与商业组织、管理及战略相关的各类经济议题与难题。其涵盖的议题与难题包括：阐释企业诞生与存续的动因；剖析企业横向、纵向及空间扩张的逻辑；探讨企业家与创业活动的作用；解析组织结构的重要意义；厘清企业与员工、资本提供者、客户及政府之间的关系；以及分析企业与商业环境之间的互动机制。