SERP data from controversial queries on Google and Bing

Data for the forthcoming publication 'Contested Components: Studying Interface Enrichment as a Form of Content Moderation on Google and Bing'.

Datasets contain information on SERP components for Google Bing when querying 2000 controversial and 914 non-controversial questions.

Files include:

question_data.csv: Information on questions sourced from 4chan and leftychan boards in November 2024. Columns include the counts per board (/fit/, /b/, /pol/. /int/, /k/, /lgbt/, and /leftypol/), categorization as controversial/non-controverial, and toxicity scores determined by Perspective API.

serp_components.csv: Information on the SERP data gathered using Zoekplaatje. Collected on 24 November 2024.

screenshots.zip: Screenshots of all SERPs. Note that at times, expanding the AI Overview box on Google resulted in the search bar overlaying the generated text.

component_analysis.ipynb: Code for analyzing the data.

Component taxomony and screenshots

Search engine

Component name

Count

Example

Google

organic

19,470

Click to view

Bing

organic

18,677

Click to view

Google

related-questions

1,534

Click to view

Bing

related-queries

1,425

Click to view

Bing

info-card

1,320

Click to view

(each card is its own info-card component)

Google

related-queries

1,289

Click to view

Bing

organic-answer

1,140

Click to view

(often summarised through AI-assisted means)

Bing

video-widget

776

Click to view

Bing

organic-showcase

752

Click to view

Bing

related-questions

725

Click to view

Google

ai-overview

499

Click to view

Bing

organic-wiki-widget

271

Click to view

Google

did-you-mean

223

Click to view

Bing

related-queries-carousel

219

Click to view

Bing

info-card-image

136

Click to view

Bing

knowledge-card-explore-more

127

Click to view

Google

forums-widget

115

Click to view

Bing

topic-card

114

Click to view

Google

video-widget

102

Click to view

Bing

knowledge-card-wiki

98

Click to view

Bing

search-correction

78

Click to view

Bing

knowledge-card-fact

74

Click to view

Google

card-list-widget

66

Click to view

Bing

knowledge-card-quote

57

Click to view

Google

organic-summary

55

Click to view

Bing

knowledge-card-timeline

46

Click to view

Google

safe-search

42

Click to view

Google

big-image-carousel

35

Click to view

Bing

news-widget

34

Click to view

Google

few-matches

27

Click to view

Google

organic-factcheck

27

Click to view

Bing

wiki-popout-widget

23

Click to view

Bing

studies-widget

21

Click to view

Google

top-stories-widget

21

Click to view

Google

info-card

19

Click to view

Google

wiki-widget

15

Click to view

Bing

map-widget

12

Click to view

Bing

dictionary-widget

11

Click to view

Bing

knowledge-card-multiple-carousels

11

Click to view

Bing

info-card-video

10

Click to view

Bing

knowledge-card-bing-tok-carousel

9

Click to view

Bing

explore-more

8

Click to view

Google

dictionary-widget

8

Click to view

Bing

knowledge-card-poll

7

Click to view

Bing

ai-answer-widget

6

Click to view

Bing

knowledge-card-trivia

6

Click to view

Bing

video-widget-sensitive

6

Click to view

Bing

large-video-widget

5

Click to view