Key drivers for investing in programmatic audio in Europe in 2019

In 2019, key drivers for investing in programmatic audio on both the buy-side and the sell-side were targeting efficiencies, and data insights. On the sell-side, other key drivers were to increase/maximize media value, and automation. On the buy-side, another key driver was the delivery of audio advertising campaigns at scale.

在2019年，对于买卖双方而言，投资程序化音频的关键驱动力包括追求效率与数据洞察。在卖方市场，提升/最大化媒体价值与自动化也是关键动因。而在买方市场，另一项关键驱动力则是大规模交付音频广告活动。