The Intergenerational Transmission of Automobile Brand Preferences: Empirical Evidence and Implications for Firm Strategy
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https://www.nber.org/papers/w19535
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资源简介：
We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations, or it could result from correlation in family
提供机构：
美国国家经济研究局
创建时间：
2013-10-01
