How Does Digital Innovation Affect Event Participants’ Behavioural Intentions? A Meta-Analysis of the Mediating Role of Emotional Attachment——Data collection

Digital innovation has emerged as a pivotal force that shapes event participants’ behavioural intentions; however, its effects remain contested, requiring a clearer understanding of the underlying mechanisms and contextual conditions. Through a visual analysis of 616 relevant studies, this study establishes “digital innovation” as a leading edge research topic in the field of cultural tourism. Employing meta analytic structural equation modelling on 210 independent studies drawn from 70 articles, this study reveals that perceived attributes of digital innovation are moderately and positively correlated with event participants’ favourable behavioural intentions. Emotional attachment mediates these relationships. Moreover, digital innovation type, event type, participation mode, and national culture significantly moderate the effect of emotional attachment on participants’ behavioural intentions. Further, for cultural festivals, the moderating effect of dissemination oriented digital innovation is significantly stronger than that of experience oriented digital innovation, whereas for sports events, no significant difference is observed. This study clarifies theoretical controversies, quantifies the mediating effect sizes, and constructs a contingency framework, thereby providing a solid foundation for digital management in event tourism.数字创新（digital innovation）已成为塑造活动参与者行为意向的关键力量，但其影响尚存争议，亟需学界对其内在作用机制与情境边界展开更清晰的阐释。本研究通过对616项相关研究进行可视化分析，将数字创新确立为文化旅游领域的前沿研究议题。针对70篇文献中的210项独立研究，本研究采用元分析结构方程建模开展分析，结果表明，数字创新的感知属性与活动参与者的积极行为意向呈中等程度的正向相关。情感依恋（emotional attachment）在二者间发挥中介作用。此外，数字创新类型、活动类型、参与模式与民族文化均对情感依恋影响参与者行为意向的过程起到显著的调节作用。进一步研究发现，针对文化节庆类活动，传播导向型数字创新的调节效应显著强于体验导向型数字创新；而针对体育赛事，二者则未呈现显著差异。本研究厘清了学界的理论争议，量化了中介效应量，并构建了权变框架，从而为事件旅游领域的数字化管理提供了坚实的理论基础。