Youtube in brazilian academic libraries: who, how and for what is used

ABSTRACT This research aims to analyze the use of Youtube as a useful platform for the activities of library and information science professionals in brazilian academic libraries. Related audiovisual practices of the university libraries to encourage activities and focus on the importance of the librarian as a content producer in the digital enviroment. The survey results serve as reference material for information scientists and managers of information units interested in sharing audiovisual information as a new way of relationship with their users. Finally, based on the results, it is recommended to plan the communication strategy on social media platforms as YouTube, and prepare relevant content to engage with their subscribers and users.