The Salmon Project: Complete Facebook Insights Data, 2014-2019

This data set contains the complete Facebook Insights back-end download for The Salmon Project, an Alaska non-profit communications, outreach and social identity project. The Insights data from the organization's active period, 2013-2019, includes data for periods of time when the project's monthly reach exceeded 1 million people. Data includes page likes and unlikes, post and video engagements, full text of all posts, timestamps, and all other data made available by Facebook Insights. The data is suitable for statistical and psychographic analysis, particularly for researchers interested in self-identity as it relates conservation, natural resource use, communications and messaging strategy, and social change movements. All data in .csv format. Broken into 3 files per year for ease of download (Jan-Apr, May-Sep, Oct-Dec) for all years except 2019, which ends on 2019-10-31.