Share of internet users shopping online in Spain 2000-2020

Over the last few years, the internet has gained more and more space in our daily activities, shopping being one of them. In Spain, nearly eight out of ten Internet users were online shoppers in 2020, roughly twice as many as in 2010. The ‘empire’ of AmazonOne of the main reasons why online purchase has been hugely increasing in the last decade is the surge of large online marketplaces such as Amazon. This company was founded in 1994 by Jeff Bezos, and in the beginning, it specialized in the wholesale of books. However, it was not until 2010 when it expanded as a large e-commerce website. Today, the American online retailer is the leading online marketplace and all over the world and it sells all types of products, from electronic devices to baby toys. In Spain, it is also the leading e-commerce marketplace . In fact, in 2019, the Amazon annual sales value in Spain reached approximately 112.8 million euros in the Spanish market. And only is this tendency not expected to change, but projections point to even higher figures for 2020. Food e-commerce: a new trend in SpainFood and beverage are two product lines that have not had a good start in e-commerce. Due to the fact that food has an expiry date, it is not easy to store. Moreover, it is worth noting that some foodstuffs need refrigeration, which increases the logistics costs. For these reasons, many companies have decided not to invest in this sector. Nevertheless, the food e-commerce situation started to change a few years ago when supermarkets entered the picture. As they have the highest share of food sales by distribution channel in Spain, this was a big step in online food purchasing, which began to grow slowly. In March 2020, Spain went into a two-month lockdown, and e-commerce’s users increased. In fact, more than 50 percent of people said that their frequency of buying online rose. In this context, mobility restrictions and the fear of a virus infection made people try out food e-commerce. Thus, the foodstuff-online consumption in Spain grew 46 percent during the lockdown, which was one of the highest step-up categories.

在过去的数年中，互联网在我们的日常活动中占据了越来越重要的地位，购物便是其中之一。在西班牙，截至2020年，近八成的互联网用户为网购者，这一比例约为2010年的两倍。亚马逊的‘帝国’：过去十年中，在线购买的大幅增长主要得益于大型在线市场如亚马逊的兴起。该公司由杰夫·贝索斯于1994年创立，起初专注于图书的批发业务。然而，直到2010年，它才拓展为大型电子商务网站。如今，这家美国在线零售商已成为全球领先的在线市场，销售各类产品，从电子产品到婴儿玩具。在西班牙，它同样是领先的电子商务市场。实际上，2019年，亚马逊在西班牙市场的年度销售额达到了大约1.128亿欧元。这一趋势不仅未有任何改变的迹象，而且预测显示2020年的数字还将更高。食品电子商务：西班牙的新趋势：食品和饮料这两个产品线在电子商务领域并未取得良好的开端。由于食品具有保质期，储存起来并不容易。此外，值得注意的是，某些食品需要冷藏，这增加了物流成本。因此，许多公司决定不对这一领域进行投资。尽管如此，食品电子商务的情况在几年前开始发生变化，随着超市的介入。鉴于它们在西班牙食品销售中的渠道份额最高，这标志着在线食品购买迈出了重要一步，并开始缓慢增长。2020年3月，西班牙实施了为期两个月的封锁，电子商务用户数量增加。事实上，超过50％的人表示他们的在线购买频率有所上升。在这一背景下，出行限制和对病毒感染的恐惧促使人们尝试食品电子商务。因此，在封锁期间，西班牙的食品在线消费增长了46％，成为增长最快的类别之一。