Insights from the world’s first Mobility-as-a-Service (MaaS) system
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As the world continues to urbanize — and more people attempt to navigate within and between cities and their peripheries — so too continues the development of more efficient modes of transportation, new niches of transport modes and services, and a more intuitive integration of modes to simplify the trip-making process for users. Perhaps most notably, changes are happening in the field of transportation due to the rapid application of technology. What has been a growing “menu” of discrete mobility options offered mostly by public agencies is now becoming a “spectrum” of mobility options; the differences between individual modes are blurring and mobility services are provided by a more complex mix of public and private operators. The most relevant combinations are now finding their way to the user based on their priorities, making mobility effortless and intuitive. This, ultimately, is the aim of Mobility-as-a-Service (MaaS), and the focus of this report.
随着全球城市化进程持续推进,越来越多民众需要在城市内部、城市之间及城市周边区域完成出行,交通运输领域也同步发展出更高效的出行方式、细分的交通模式与服务品类,并通过更具直观性的模式整合,简化用户的出行全流程。尤为值得关注的是,得益于技术的快速落地应用,交通运输领域正经历深刻变革。此前多由公共机构提供的、品类不断丰富的离散式出行选择菜单,如今正演变为覆盖全维度的出行选择谱系;各类出行模式间的边界逐渐模糊,出行服务也由公共与私营运营主体构成的更为复杂的混合体系提供。当下,贴合用户出行优先级的最优出行组合正不断触达用户,让出行变得轻松流畅且直观便捷。而这,正是出行即服务(Mobility-as-a-Service, MaaS)的核心目标,也是本报告的聚焦主题。




