The Sport Club Sponsorship Report 2025/2026: Survey of 855 sport clubs

Survey data from 855 sport clubs, collected during the 2025/2026 season, covering sponsorship policy, administration, acquisition, retention, online visibility and organisational maturity. The dataset contains responses to 31 questions across 7 themes: 1. Participant profile (number of members, annual budget, sport type)2. Sponsorship revenue and importance3. Administration and tools4. Sponsor acquisition5. Sponsor retention and loyalty6. Online visibility7. Organisation and maturity Methodology: self-selection via the Sponsorvista database and industry invitation. Sample surveyed in the Netherlands; the insights apply broadly to amateur sport club sponsorship across markets. Privacy: all individual club names and contact details have been removed; open-text answers have been reviewed and anonymised where needed. For the full report with charts and conclusions, see the attached PDF or the HTML version:- English: https://sponsorvista.com/en/research/sport-sponsorship-study- Dutch: https://sponsorvista.com/nl/onderzoek/sponsoronderzoek Free to use for research, journalism or policy analysis under the Creative Commons BY 4.0 licence — provided Sponsorvista is credited as the source.