Reasons for consumers stayed loyal to webshops in Sweden 2018

This survey shows the main reasons why consumers stayed loyal to a webshop in Sweden in Q1 2018. The most popular reason for staying loyal to webshop was the product selection (71 percent), followed by low prices (55 percent). 37 percent of respondents named free shipping as a reason, while 24 percent wanted free returns.

本调查揭示了2018年第一季度瑞典消费者对网络商店保持忠诚度的主要原因。消费者对网络商店保持忠诚度的主要原因依次为产品选择（占71%），其次是低廉的价格（占55%）。37%的受访者将免费配送列为原因，而24%的受访者希望实现免费退货。