PR Professionals and Stakeholders/Public Dataset

For increasing the diversity of our survey, we have solicited responses through google Forms, linkedin and personal e-mails. We have requested our known respondents from such sources to forward the survey solicitation email, questionnaire to their contacts. After around four months of continuous follow-up exercises, we have received 320 on-line responses (total for both the datasets). The total numbers of completed sample responses considered for further analysis were 295. Therefore, the response rate was 92.18 percent. Out of 295 sample respondents, 177 subjects (i.e. 60 percent) were male, while 118 (i.e., 40 percent) were female respondents. The average age of the respondents was 34.25 years from both the datasets. In the PR professionals dataset, out of the 95 respondents, 28 people (29.47 percent) of respondents were working as PR executives across various organizations, around 31 people (32.63 percent) were PR managers are rest were a mix of trainees, higher management, social media managers, etc. In the type of organizations, around 67 people (70.52 percent) were from PR agencies. Rest 30 percent were from government organizations, corporations, educational sectors are others. In the stakeholders or public dataset, 69 respondents (34.5 percent) were the internal public, 46 respondents (23 percent) were the media public (Journalists, influencers, etc.), 15 respondents (7.5 percent) were from the Government, 6 respondents (3 percent) were the event sponsors for a PR program. The educational qualifications of the respondents were segregated into masters’ degree, bachelors degree, PhD doctorate and others. Out of the 200 respondents of the stakeholder/public dataset, 103 (51.5 percent) had masters’ degree, 73 respondents (36.5 percent) had bachelor’s degree, 8 respondents( 4 percent) were doctorates and rest were in others category.为提升本调研的样本多样性，我们通过谷歌表单（Google Forms）、领英（LinkedIn）及个人邮件渠道征集问卷回复，并邀请已获取的受访者将调研征集邮件与问卷转发至其社交联系人。经过约四个月的持续跟进工作，我们共回收320份线上回复（两个数据集的总回复量）。最终纳入后续分析的有效完成样本量为295份，有效回收率达92.18%。在295名样本受访者中，男性177人（占比60%），女性118人（占比40%），所有受访者的平均年龄为34.25岁。在公共关系（Public Relations，简称PR）专业人士数据集中，共回收95份有效回复：其中28人（29.47%）任职于各类机构的公关专员岗位，31人（32.63%）为公关经理，其余受访者涵盖实习生、高层管理人员、社交媒体专员等岗位。就机构类型而言，67人（70.52%）来自公关机构，剩余30%的受访者分别来自政府机构、企业、教育行业及其他领域。在利益相关者/公众数据集中，200名受访者的分布情况为：69人（34.5%）为内部公众，46人（23%）为媒体公众（含记者、意见领袖等），15人（7.5%）来自政府部门，6人（3%）为公关活动的赞助商。该数据集受访者的学历可划分为硕士学位（Master's Degree）、学士学位（Bachelor's Degree）、博士（Doctor of Philosophy，简称PhD）及其他类别，其中103人（51.5%）拥有硕士学位，73人（36.5%）拥有学士学位，8人（4%）为博士学历，剩余受访者归入其他类别。