OMNA Identity Graph

Improve your activation reach, attribution measurement, and internal identity system with OMNA ID Graph. Stirista's Identity Graph utilizes a cutting-edge linking technology that leverages proprietary data science to corroborate data from hundreds of sources including original sources such as our own in-house ESP and DSP, observed campaign metadata, and authoritative partner sources. A corroborating process is used to authoritatively link fields together in an ID Graph from multiple datasets to create identities inclusive of personal and professional details. Every record within our ID graph repository is time, date, and sourced stamped so we know what data DNA contributed to the creation of each Stirista identity. Once standardized, we verify each field against industry standards and leverage verification services from multiple sources to ensure unbiased accuracy.

4B+ monthly ID Graph events observed. 30-day unique counts:

- MD5 Hashed Email   249,099,285
- Sha1 Hashed Email   197,669,698
- Sha256 Hashed Email 202,286,524
- IP Address   212,229,690

搜集汇总

背景与挑战

背景概述

OMNA Identity Graph 是一个基于多源数据验证的身份图谱系统，采用专有数据科学技术整合来自数百个渠道的信息，每月处理超40亿次事件。该系统提供包括哈希邮箱、IP地址等在内的30天去重统计，并通过标准化流程确保数据准确性。