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The Roles of Marketing, Product Quality and Price Competition in the Growth and Composition of the U.S. Anti-Ulcer Drug Industry

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NBER1994-10-01 更新2025-01-04 收录
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https://www.nber.org/papers/w4904
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The introduction of Tagamet in the United States in 1977 represented both a revolution in ulcer therapy and the beginning of an important new industry. Today there are four prescription H2- antagonist drugs: Tagamet, Zantac, Pepcid and Axid, and they comprise a multi-billion dollar market for the
提供机构:
美国国家经济研究局
创建时间:
1994-10-01
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